Our company ("Kustom Interior") has established a Minimum Advertised Price ("MAP") policy for all of our products. The purpose of this policy is to protect the integrity of our brand, support our retail partners, and ensure a level playing field in the marketplace.
The MAP policy applies to all advertising and promotional materials, including but not limited to flyers, catalogs, brochures, email newsletters, online ads, and social media posts. It applies to all authorized resellers and distributors of our Products, whether they operate brick-and-mortar stores or online marketplaces.
The MAP for each Product will be communicated to the retailer in writing and may be adjusted by the Manufacturer at any time. The MAP will be the lowest price at which the Product may be advertised or promoted by the retailer. Retailers are free to sell the Products at any price they choose, but they may not offer discounts, coupons, or promotions that result in a sale price below the MAP.
Examples of activities that violate the MAP policy include, but are not limited to:
- Advertising or promoting the Products below the MAP
- Offering a discount, coupon, or promotion that results in a sale price below the MAP
- Bundling the Products with other products or services to reduce the effective price below the MAP
- Displaying the Products on a webpage or in a catalog with a message to "click to see the price" or "call for special pricing"
The MAP policy is intended to create a level playing field for all retailers, prevent price erosion due to aggressive competition, and maintain a consistent brand image across different retail channels. By enforcing a minimum advertised price, the Manufacturer can ensure that its Products are not devalued by price wars, and support its retail partners who invest in marketing, merchandising, and customer service.
Violations of the MAP policy will result in a warning for the first offense. Repeat offenders will face the following penalties:
- Loss of discounts or other incentives
- Suspension of the retailer's account
- Termination of the retailer's account
The Manufacturer reserves the right to enforce the MAP policy at its sole discretion and to modify or discontinue the policy at any time. The MAP policy does not create any agreement, express or implied, between the Manufacturer and any retailer, and is not intended to establish pricing guidelines or limit competition.